Category: April 2018

Creating a wildly successful marketing and fundraising solution for non-profits By Ilan Preskosvky Over the past few years, I have profiled some truly remarkable charitable/chesed organisations from across the globe, but they are no doubt just a smattering of the hundreds of similarly incredible Jewish organisations out there whose sole purpose is to improve the lives of others – those of both their fellow Jews and the wider human race. What is often at the centre of their biggest challenges, quite predictably though, is raising the kinds of funds needed…

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Harnessing the world-wide power of social media to spread and share good news, while fighting the many lies being spread By Chandrea Serebro You know how much you love Israel? Imagine you could do something to show her…without even leaving your house. That is just what the developers of the Act.IL app had in mind; an online platform that is creating a community to promote a positive influence on the international public opinion towards the State of Israel via social media platforms, explains Yaron Fishelson, Head of Product and Community for Act.IL,…

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Following the signs home By: Rabbi Dr David Fox On a trip to Jerusalem in the mid-1980s, I joined a celebration held by relatives in a small hotel. It was a little off the beaten path and when Friday afternoon neared a dusky close, I decided that I would find my way to the Kotel for Shabbos services. In those days, most of the city was safe for strolling pedestrians and I had always loved the walk of contrasts through the “Arab Shuk” as I passed through an old-world atmosphere…

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Twins that are one of a kind By Chandrea Serebro If you think of Am Yisrael as a nation of people living around the world, then it wouldn’t surprise you to know that we have a twin in Israel. And while we look nothing like her, we are busy reconnecting with her. This twin is Beit Shemesh and the surrounding area Mateh Yehuda, a rural oasis between Jerusalem and Tel Aviv that we are privileged to call our family thanks to the Israel Centre’s P2G programme – Partnership 2Gether. The…

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Letting pictures tell the story By Chandrea Serebro Instagram – it’s instant success, instant exposure, like many social media platforms. But, here, its language is in pictures, and it is this visual communication that is quickly making it the fastest growing social network. With over 200 million monthly active users and over 30 billion shared photos, that’s some pull in this world where connections are made online and perceptions formed through photos. Keeping on the pulse, The SA-Israel Visual Diversity Dialogue, an initiative of the South African Friends of Israel…

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